December Colloquium

Title:

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Eye Tracking and the Web: Research at METU NCC

Abstract

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Eye-tracking has been used in a wide range of disciplines from Psychology to Human-Computer Interaction. Regarding the web, eye-tracking research has been used to improve the design and usability of web pages, as well as to understand how users read them. However, there is limited research in eye-tracking data analysis and science, especially in eye movement sequences (i.e., scanpaths). In this talk, I will present our research at METU NCC that has mainly focused on developing approaches and techniques to analyse user behaviour and experience on the web, and some important applications of our research and future directions.

Bio

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Yeliz Yesilada is an Associate Professor at Middle East Technical University Northern Cyprus Campus (METU NCC). She previously worked as a postdoctoral research fellow in the School of Computer Science at the University of Manchester. She received her B.Sc. in Computer Engineering from the Eastern Mediterranean University, her M.Sc. in Computer Science from the University of Manchester and also completed her Ph.D. in Computer Science at the University of Manchester. Her primary research interest is centred around the Human-Computer Interaction and Data Science; in particular user behaviour analysis and modelling, the mobile web and eye-tracking. Further information about Dr. Yesilada can be found at: http://www.yelizyesilada.info.